Thursday 17 January 2013

Agora Times: Social by Social


"I am going to quit my job!" announced Madan. 

"It's about time", I said.

I was not surprised because, I have known Madan since we were kids and have known it for a fact that he is headed for greatness. I knew it was not because he had started a company in the employee assessment space and created an industry where none existed. Nor because he was one the youngest entrepreneurs to get the country's top honor or because he had made millions well before the age of 40. I knew there was something more to him. I just didn't know what. When he made this announcement, I had a strange feeling that this was it!

I smiled and said, "Okay, what are we going to be doing now?"

He grinned ear to ear since he knew I would ask him that question.

"Harsha, we are going to create the largest rural workforce and provide employment to millions of people around the world and make the world a better place for everyone!"

"Now you are talking!" I said.

Madan didn't need to be prompted, he went on, "We have already proved the model. We have taken people from some of the most poor villages in the country. The people selected have been the ones with zero education. We have created a training program that teaches them from life skills training, finishing school, reading, writing, and using computers to the extent that they can be employable in any company in the world to process electronic data."

"That  is impressive" I said. As their customer, we have used some of their employees and found them to be reliable, well trained, and diligent.

"But, Madan, how are you planning to scale and execute this? I know you have an unparalleled training program, but you don't have too many people in one village. You have to have all these people work and execute in unison to succeed in delivering to this major undertaking."

"Well, it is simple. That is where you and Vantage Agora come in" said Madan without batting an eyelid.

I laughed. But my mind was already racing.

A year ago Madan and VA tried to convince customers to use the rural workforce. We tried to convince some large fortune 100 companies to give back-office operations work to us that we would get executed by the rural workforce.

The 'C' level people were easy. Within minutes of hearing the story and the plan, they would commit to helping out. But the operation managers would give us donations, hardware, software... everything except work. The reason was simple. He/She was not prepared to risk the perceived quality of the work.

"This time we are going to do this differently," I said. "This time we will keep it simple for the customer:
  1. We will tell them that we will do their work at a lesser cost and better quality.
  1. Provide them visibility and control though a patented online social network based dashboard
  2. We will provide a structured continuous learning platform
  3. A self healing social network that learns from its mistakes
  1. A unified platform of learning and execution that will bring about operational excellence without having the customer worry about 'HOW' we would get it done."

"And, Oh! BTW Mr. customer, it is all for a great cause of transforming the world by helping the rural youth with a quality life!" added Madan.

"I get what you are saying" continued Madan, "We will use VA's patented enterprise social networking  platform (Club VA ) to bring different people in different villages and different programs all under one network to achieve operational excellence at a scale and quality that has not been done before!"

"That is right!" I exclaimed, "We are going to achieve something that has never been done before by executing Social by Social!"

Two Months Later

  1. A clear plan has been laid out to 'Execute the Strategy to Success' by Sudhir Achar (CEO and Founder of VantageAgora) and Madan Padaki (CEO of Head Held High). A board of advisors from all over the world have been signed up to help the cause.
  2. The VA Operations team has already made site visits to the HHH teams.
  3. All HHH projects have been transferred into the Club VA (VA's Patented Enterprise Social Networking platform) to provide the operational excellence to existing customers.
  4. Madan and the team is already getting investors lined up that want to make it big and make a difference to world around them.


The rural workforce is changing, one village , and one youth, at a time! We are doing this with a unique way of going 'Social by Social'.

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